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Updated September 2026

PolicyMe vs Equitable Life

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Written By BestMoney
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BestMoney
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Reviewed By Edwin Gan
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BestMoney
Editor, Writer

Top 5 Lenders

Overall
Term
Whole
1
PolicyAdvisor
2
Emma
3
Equitable Life
4
IA Financial Group
5
BMO Insurance
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Insurance Details
Price Minimum
$14.52
$11.67
Insurance Term Minimum
10 years
10 years
Insurance Term Maximum
30 years
30 years
Claim Processing Time
1 week
1 week
Same-Day Coverage
No
No
Insurance Requirements
Age Minimum
18
18
Age Maximum
75
70
Medical Exam
No
Yes
Medical Questionnaire
Yes
Yes
Employment Information
Yes
Yes
Employment History
Yes
Yes
Canadian Resident
Yes
Yes
Income Details
No
Yes
Personal Information
Yes
Yes
AB Availability
Yes
Yes
BC Availability
Yes
Yes
MB Availability
Yes
Yes
NB Availability
Yes
Yes
NL Availability
Yes
Yes
NS Availability
Yes
Yes
NT Availability
Yes
Yes
NU Availability
Yes
Yes
ON Availability
Yes
Yes
PE Availability
Yes
Yes
QC Availability
Yes
Yes
SK Availability
Yes
Yes
YT Availability
Yes
Yes
Insurance Types
Term Life Insurance
Yes
Yes
Whole Life Insurance
No
Yes
Universal Life Insurance
No
Yes
Simplified Issue Life Insurance
No
No
Guranteed Life Insurance
No
No
Joint Life Insurance
No
No
Platform
Broker
No
No
Direct Insurer
Yes
Yes
Website
Yes
Yes
Mobile App
No
No
24/7 Support
No
No
Chat Support
No
No
Online Application
Yes
Yes
Online Claim Filing
Yes
No

Overview of PolicyMe vs Equitable Life

PolicyMe is a Canadian digital life insurance provider offering term life policies with flexible coverage and fast, fully online application and approval. Equitable Life is a traditional insurer in Canada providing term and permanent life insurance products, with access to financial advisors and personalized support.

Is PolicyMe better than Equitable Life?

PolicyMe is better for individuals who want a simple, fully digital experience with quick approvals and customizable term life coverage. Equitable Life is better for those who prefer in-person or advisor-assisted service and want a wider variety of life insurance products, including permanent coverage.

Is PolicyMe cheaper than Equitable Life?

PolicyMe generally offers competitive rates for term life insurance, particularly for healthy applicants seeking straightforward coverage. Equitable Life’s rates can be higher for term insurance but provide more options for permanent policies and tailored solutions.

Pros and cons of PolicyMe vs Equitable Life

Pros of PolicyMe vs Equitable Life life insurance:

  • Fully digital application and approval (PolicyMe)
  • Flexible term lengths and coverage options (PolicyMe)
  • Quick online quotes (PolicyMe)
  • Wide range of products, including permanent insurance (Equitable Life)
  • Access to financial advisors and personalized guidance (Equitable Life)

Cons of PolicyMe vs Equitable Life life insurance:

  • Limited in-person or advisor support (PolicyMe)
  • Less suitable for permanent or complex insurance needs (PolicyMe)
  • Term insurance rates may be higher for certain age or health groups (Equitable Life)
  • Slower process for customized policies (Equitable Life)

Key differences between PolicyMe and Equitable Life

PolicyMe focuses on digital convenience, fast approvals, and flexible term life coverage, while Equitable Life offers a broader product range with permanent insurance options and personalized advisor support.

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