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Updated September 2026

PolicyMe vs PolicyAdvisor

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Written By BestMoney
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BestMoney
Editor, Writer
Expertise
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Reviewed By Edwin Gan
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BestMoney
Editor, Writer

Top 5 Lenders

Overall
Term
Whole
1
PolicyAdvisor
2
Emma
3
Equitable Life
4
IA Financial Group
5
BMO Insurance
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Insurance Details
Price Minimum
$14.52
$10
Insurance Term Minimum
10 years
10 years
Insurance Term Maximum
30 years
30 years
Claim Processing Time
1 week
1 week
Same-Day Coverage
No
No
Insurance Requirements
Age Minimum
18
18
Age Maximum
75
85
Medical Exam
No
Yes
Medical Questionnaire
Yes
Yes
Employment Information
Yes
No
Employment History
Yes
No
Canadian Resident
Yes
No
Income Details
No
No
Personal Information
Yes
No
AB Availability
Yes
Yes
BC Availability
Yes
Yes
MB Availability
Yes
Yes
NB Availability
Yes
No
NL Availability
Yes
No
NS Availability
Yes
No
NT Availability
Yes
No
NU Availability
Yes
No
ON Availability
Yes
Yes
PE Availability
Yes
No
QC Availability
Yes
No
SK Availability
Yes
No
YT Availability
Yes
No
Insurance Types
Term Life Insurance
Yes
Yes
Whole Life Insurance
No
Yes
Universal Life Insurance
No
Yes
Simplified Issue Life Insurance
No
Yes
Guranteed Life Insurance
No
Yes
Joint Life Insurance
No
Yes
Platform
Broker
No
No
Direct Insurer
Yes
Yes
Website
Yes
Yes
Mobile App
No
No
24/7 Support
No
No
Chat Support
No
No
Online Application
Yes
Yes
Online Claim Filing
Yes
No

Overview of PolicyMe vs PolicyAdvisor

PolicyMe and PolicyAdvisor are both Canadian life insurance brands that make getting life insurance online easier for consumers. They are not insurance companies themselves, but they provide a user-friendly interface for getting policies through the insurers they represent.

Is PolicyMe better than PolicyAdvisor for life insurance?

PolicyMe and PolicyAdvisor are pretty evenly matched when it comes to providing customers with a convenient and transparent experience signing up for a life insurance policy. We recommend giving either a try and comparing the policy offered to you before committing to either one.

Is PolicyMe life insurance cheaper than PolicyAdvisor?

The cost of life insurance policies from PolicyMe and PolicyAdvisor are about comparable. Each policy is highly personalized so the pricing will be different for each situation.

Pros and cons of PolicyMe vs PolicyAdvisor

There are several perks to getting a life insurance policy through PolicyMe vs PolicyAdvisor:

  • Convenient and transparent online process
  • Great customer support for guidance along the way
  • Competitive pricing for affordable plans

There are a few drawbacks to PolicyMe and PolicyAdvisor’s process:

  • No same-day coverage, it takes some time to process applications as policies are complex and individualized
  • There’s no 24/7 support
  • PolicyAdvisor isn’t available in all provinces

Key differences between PolicyMe and PolicyAdvisor

The main differences between PolicyMe vs PolicyAdvisor is that PolicyMe is available throughout Canada, while PolicyAdvisor isn’t. PolicyAdvisor also offers free 30 minute consultations to get you started while this doesn’t seem to be a feature on PolicyMe.

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